1. Who we are
This privacy policy applies to the Ascendant Ventures website at ascendantventures.co.uk (the “Site”), operated by Ascendant Ventures Ltd, a company registered in England and Wales (registered address: 66 Paul Street, London EC2A 4NA). ICO Registration Number: ZB916024.
Contact: contact@ascendantventures.co.uk
2. What this policy covers
This policy covers only the Ascendant Ventures holding company website. Our portfolio products — Focused Flow, Aithera Labs, and Paws & Pace — operate independently and are each governed by their own separate privacy policies, which you should review when using those products.
3. Data we collect
This Site is a static informational website. We do not operate any sign-up forms, contact forms, or user accounts through this Site.
Email correspondence: The only way you provide us with personal data directly is if you choose to email us by clicking a mailto: link. We receive only what you choose to send.
Analytics cookies: If you accept cookies via our cookie banner, we use Google Analytics (GA4) to understand how visitors find and use this site. This involves cookies that collect anonymised usage data (pages visited, session duration). No analytics cookies are set if you decline. See our Cookie Policy for full details. You can change your choice at any time using the “Consent Preferences” link in the site footer.
Newsletter: If you subscribe to our newsletter via this Site, your name and email address are processed by Customer.io to manage the subscription and send emails. Subscription requires explicit consent and you can unsubscribe at any time.
4. Email correspondence
If you contact us by email, we will use your name and email address to respond to your enquiry. We will not add you to any mailing list, share your details with third parties, or use your contact information for any purpose other than responding to your message.
Legal basis: Legitimate interests (responding to a communication you initiated).
5. Data retention
Email correspondence is retained only as long as reasonably necessary to handle your enquiry, and no longer than 12 months unless a legal obligation requires otherwise.
6. Your rights
Under UK GDPR, you have the right to:
- Access any personal data we hold about you
- Request correction or erasure of your data
- Object to processing or request restriction
- Lodge a complaint with the ICO (ico.org.uk)
To exercise any of these rights, email contact@ascendantventures.co.uk.
7. Hosting
This Site is hosted on Vercel. Vercel may collect standard server logs (IP address, browser type, page requests) for security and operational purposes. See Vercel's privacy policy for details.
8. Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top will reflect any changes. Continued use of the Site after an update constitutes acceptance of the revised policy.